Marketing Projects

  • WeWork x Ionna "WeCharge" Concept

    Read Now

  • BMW x ATLFW (Internship)

    View

  • Porsche x Guerlain Capstone Project

    View

  • Dove Digital Brand Strategy Project

    View

  • Behind the Seams: SCAD Senior Fashion 2025

    Read Now

  • Red Ribbon Global Sourcing Strategy (Original Concept)

    View

  • Depop Commons Third Space Concept

    View

Published Works (Copy & Editorial)

Mishi Ali

Marketing Analyst

Atlanta, GA | (901) 484-2262 | mishiali727@gmail.com | itsmishi.com

Education
Savannah College of Art and Design (SCAD) | Savannah, Georgia | Bachelor of Fine Arts in Fashion Marketing and Management | Graduation: May 2026 (Summa Cum Laude) | GPA: 3.96

Work Experience
BMW Group | Greenville, South Carolina (1yr)
SR Marketing Intern | September 2025 – December 2025

  • Engaged with experiential marketing campaigns across the Southern region.

  • Studied KPI analytics for digital and event activations.

  • Attended activations, including Atlanta Fashion Week and IMSA Racing: Petit Le Mans.

IT Communications and Graphic Design Intern | January 2025 – August 2025

  • Managed social media content and internal communications for BMW IT Americas.

  • Launched the BMW IT Americas LinkedIn page, achieving the highest engagement rate among BMW regional pages (49.3% | +377.7% vs competitors).

  • Selected for the BMW SpeedUp Program and completed 45 hours of professional leadership training.

SCAD Manor | Savannah, Georgia (3 yrs)
Social Media Strategy Director | March 2024 – Present

  • Managed The Manor’s social media platform engagement metrics via Meta Business Suite.

  • Increased Instagram reach by 624% through strategic content.

  • Represented publication at the Savannah Film Fest and the Adidas Originals Fashion Show.

Contributing Editor | March 2023 – March 2024

  • Wrote and edited feature stories on fashion, culture, and branding.

Academic Experience

SCADpro: BMW M-Driving Experience Push | Savannah, Georgia
Lead Social Media and Influencer Strategist, Process Book Lead | September 2024 – November 2024

  • Led a student team with BMW executives to develop a Gen Z marketing strategy.

  • Researched influencer data and consumer behavior to guide creative direction.

Volunteer Experience

Streets Ministries | Memphis, Tennessee
Volunteer | June 2021 – October 2021

  • Tutored ESL students in reading, helping strengthen literacy skills for under-resourced youth.

Skills

Data Analysis • Marketing Strategy • Social Media Strategy • Project Management • Branding • Public Relations • Event Planning • SEO • Editorial Writing • Adobe Photoshop Certified • Excel Certified • Jira • JavaScript • Python

Achievements

Dean’s List (2022–Present) • BMW Gen>Next SpeedUp Program • Green Eyeshade Award • Aces Society Editing Award • Robert Andrew Devries Scholarship • National Latin Honors Society

Cover Letter